Viral marketing has turned into a respectable and above all, very efficient way of online internet marketing among businesses worldwide – that's when it is done properly and respectfully. Correctly and respectfully ? What does that mean ? It means not abusing the system. It indicates using viral and other online marketing tactics to spread the phrase about your organization, your product and your service without offending others or being self-serving. But viral marketing is inherently self-serving ofr a business isn't it ? Well, yes and no. To be truly effective, viral internet marketing for businesses must include a give, share and take approach.