On November 6th 2021, Tmall Global released its promotional video named Ӆast West ExchangeԠ() for Double Eleven. The campaign utilizes the dual meaning of ӄong XiԠ(Ӕ, meaning both Ӆast and WestԠor ӇoodsԠin Chinese) to extend the platformҳ ideas of promoting cultural and commercial exchanges between China and the West. As a [ŝThis article An Ӆast-WestԠExchange organized by Tmall Global is the first one to appear on Daxue Consulting - Market Research China