The Importance of Digital Marketing Agency Are you aware that around 87% of buyers now start their search for products and services online? It doesn't matter if you are selling digital or physical products. The importance of digital marketing is not at all something reserved for digital business owners. Even when you are selling physical products, going where your potential customers spend a lot of time is really a no-brainer. In the past, the positioning of a small business in a densely populated area was once a big competitive advantage. Now the story is different. Without an effective digital marketing strategy, you could continue steadily to lag in your competitors for new clients, sales, and market share growth.