The Importance of Digital Marketing Agency Have you any idea that around 87% of buyers now start their look for products and services online? It doesn't matter whether you are selling digital or physical products. The importance of digital marketing is not at all something reserved for digital business owners. Even when you are selling physical products, going where your potential customers spend a lot of time is a no-brainer. Before, the location of a business in a densely populated area was previously a big competitive advantage. Now the story is different. Without a fruitful digital marketing strategy, you might continue to lag in the competition for new clients, sales, and market share growth.