The Importance of Digital Marketing Agency Are you aware that around 87% of buyers now start their search for products and services online? It doesn't matter whether you are selling digital or physical products. The importance of digital marketing is not at all something reserved for digital business owners. Even when you are selling physical products, going where your potential customers spend lots of time is a no-brainer. Previously, the place of a company in a densely populated area used to be a huge competitive advantage. Now the story is different. Without a powerful digital marketing strategy, you might continue steadily to lag in your competition for new clients, sales, and market share growth.