The goal of marketing is to find and keep customers. The process involves identifying a product or service, determining demand, pricing, distribution channels, and a promotional strategy. The goal of marketing is to reach out to prospective customers and create connections with them. It is an important aspect of business and should be incorporated into every step of the business. For example, a successful product campaign should include articles, press releases, and other materials that inform and educate potential customers. In addition to creating a connection between the customer and the company, marketing is about creating a connection with them. This relationship includes delivering an excellent experience. This connection should be built through every aspect of the customer journey. This is a critical part of the success of a business. When customers are happy with the experience, they are more likely to return and tell their friends about the company. If a customer is satisfied, they will refer you to others, and they will tell their friends and family about your product. Marketing also includes addressing the customer's needs. For example, if a customer is dissatisfied with a product or service, they're unlikely to complain to the company. However, a happy customer is more likely to come back to a business. And a company that offers great customer service can make more money. If customers feel good about a company, they'll be more likely to spend more, resulting in increased sales and profits.