In the 1700s, people perused fashion magazines, while outside the court, dressmakers used sketches and sketchbooks to create bespoke outfits. French King Louis XIV said that "fashion is a mirror, and as such, it must reflect your character." In the 1800s, the sexiest fashion was a high-energy scream, while mass-produced clothing waned in popularity. Despite these trends, many people still wore extravagant outfits. In the future, technology may replace many jobs in the fashion industry. The advent of AI-powered technologies could disrupt the industry, allowing the creation of new roles around curation, marketing, and engineering. As fashion tech grows more sophisticated, the role of the designer will shift from tastemaker to taste interpreter. The fashion world will see an unprecedented level of disruption in the years to come. Until then, there is a lot of work to be done in the fashion industry. The next era of fashion is all about prediction and personalization. Digital assistants, such as Siri, are being developed to improve visual search, so that users can upload images of items they like and bots can suggest similar ones. Israel-based startup Syte uses consumer data to identify what shoppers want, and can personalize the shopping experience for each individual. The company's products will be sold in stores, online, and through mobile apps.