IT Support, Cyber Security, Managed Services and why its So Important For Your Business The demand for managed services has grown exponentially in recent years. This escalation in demand can be largely attributed to small and medium-sized businesses (SMBs), who require use of the latest technology to be able to maintain a competitive edge in their respective markets and to sustain their continued growth but lack the IT budget to meet up those goals. The good news is that managed services enables SMBs to play at exactly the same level as middle market and enterprise level organizations, without overextending themselves — and that's only among the great things about the managed services model.