San Diego, Oct. 19, 2021 (GLOBE NEWSWIRE) -- Encinitas, CA based Simon White SEO would like to reach out to the wider public and discuss how SEO or search engine optimization (SEO) plays an essential part in the success of small and medium businesses (SMEs). Small business owners have difficulty to manage their online presence , which could limit their growth potential. SME's who want to boost recognition of their brand and generate income have made SEO an integral part of their marketing plans. In recent years, digital marketing has become more diverse and aligned with what small businesses are looking for. SEO offers an all-in one solution for SMEs to increase their awareness of their brand and increase revenue through attracting relevant traffic their site. Many companies have come to acknowledge that consumers are using the internet for buying products, as opposed to via traditional channels. It is therefore essential to ensure that a company's website has a solid online presence as well as SEO being among the most efficient ways to achieve this. Simon White SEO has explained that SEO is the process through which the various elements of a website are optimized to rank higher in search engines , such as Google, Yahoo, and Bing. SEO can be broken down into two major areas that are on-page optimization (internal elements) as well as off-page optimization (external factors). On-page optimization focuses on website structure and contents. Off-page optimization deals with external factors , such as the social media interaction and backlinks. Through SEO, companies can be more prominent in search engines, get more site visitors , and generate brand awareness. According to the firm, online search results are the only method that consumers can learn about a company or product in the current day. To gain organic traffic from people searching for products or services web pages must be optimized to offer an online experience. Small and large businesses alike require effective marketing techniques to increase the growth of their business. SEO is one method that can yield positive results in a short time -- and for a minimal cost. While SEO strategies aren't scientifically advanced, they must be executed correctly to achieve the desired results. Small businesses can either use an outside agency or an in-house SEO team to optimize their website for search engines.