San Diego, Oct. 19, 2021 (GLOBE NEWSWIRE) --- Encinitas, CA based Simon White SEO would be pleased to engage with the general public and discuss the ways in which SEO or search engine optimization (SEO) plays a crucial role in the growth of small and medium businesses (SMEs). SME owners find it difficult to control their online presence, which could limit their growth potential. SME's looking to expand their branding awareness and generate revenue have included SEO as a part of their marketing plans. Over the years, digital marketing has become more diverse and aligned with what small businesses are looking for. SEO is a single-stop solution that permits SMEs to raise their brand's awareness and increase their revenues by bringing in interested visitors to their site. Many companies are beginning to acknowledge that consumers are using the web when making purchases, rather than through traditional channels. SEO is one of the most effective methods to make sure that your company's website is easily found online. As noted on Simon White SEO's website, SEO is the process of optimizing different aspects of a site to make it rank better on search engines such as Google, Yahoo or Bing. SEO can be broken down into two distinct areas of off-page optimization which is based upon external factors as well as on-page optimization. On-page optimization generally refers to the structure of the website and content, while off-page optimization encompasses external elements that include the social media and backlinks. Through SEO, companies can rank higher on search engines, acquire more site visitors , and generate brand awareness. According to the company, the only way a person is able to learn about the company or product in this era is through online searches. That means that a website needs to be optimized for a solely online user experience in order to gain organic traffic from those looking for a particular product or service. SMEs and big businesses alike require effective marketing techniques in order to help grow their businesses. SEO is among these techniques that can quickly produce positive results at a very low cost. While SEO strategies aren't an art, they need to be done correctly to get the desired results. For small-sized businesses, you have two options: either work with an outside company or an in-house SEO team. This will optimize your site for search engines.