San Diego, Oct. 19, 2021 (GLOBE NEWSWIRE) --- Encinitas, CA based Simon White SEO would wish to speak to the general public and discuss the ways in which SEO or search engine optimization (SEO) plays a vital contribution to the success of small and medium enterprises (SMEs). The majority of SMEs struggle to maintain their online presence, which hampers their potential for growth. Small and medium-sized enterprises that wish to increase branding awareness and generate revenue have made SEO an integral part of their marketing strategies. As time has passed, digital marketing has become more comprehensive and more in line with what small businesses are looking for. SEO provides all in one option for SMEs to improve their visibility and revenues by attracting relevant visitors to their site. Many companies are now recognizing that customers are more likely to shop on the internet instead of traditional channels when they make their purchases. Therefore, it is crucial to ensure that a business website has a solid online presence, with SEO being one of the most efficient ways to achieve this. As per Simon White SEO's website, SEO is the process of optimizing different aspects of a site's performance to get higher on search engines like Google, Yahoo or Bing. SEO can be divided into two major areas that are on-page optimization (internal factors) as well as off-page optimization (external factors). On-page optimization usually refers to the structure of a website's content, while off-page optimization is a combination of external factors, such as the social media and backlinks. Businesses can rank higher in search engines, attract more website visitors, and enhance brand recognition using SEO. The company claims that the only way someone is able to learn about the company or product in this era is through online searches. To gain organic traffic from people searching for products or services web pages must be designed to provide an online experience. SMEs and big businesses alike require efficient marketing strategies to improve the performance of their businesses. SEO is one method that delivers positive results fast -- and for a minimal cost. Although SEO methods aren't an art, they need to be used correctly to produce the desired results. Smaller companies can either work with an external agency or hire an internal SEO team to make their website more optimized for search engines.