San Diego, Oct. 19, 2021 -- Encinitas-based Simon White SE is looking to educate the public about how SEO, or search engine optimization (SEO) plays crucially in the growth and success of small and medium businesses (SMEs). Small and medium-sized enterprises face challenges to manage their online presence , which could limit their growth potential. SEO has become an essential component of any marketing strategy for SMEs who are trying to boost brand recognition and revenue. Through the years, online marketing has grown more inclusive and in line with what SMEs are searching for. SEO provides an all in one solution for SMEs to boost their brand awareness and revenue by bringing relevant traffic to their site. A lot of businesses are realizing that customers are more likely to shop online as opposed to traditional channels for their purchases. SEO is one of the most effective ways to make sure that your website is visible on the internet. As per Simon White SEO's website, SEO is the process that focuses on optimizing various aspects of a site to make it rank better on search engines such as Google, Yahoo or Bing. SEO is broken down into two main areas of optimization on the page (internal factors) and off-page optimization (external factors). On-page optimization focuses on website structure and content. Off-page optimization deals with external elements such as the social media interaction and backlinks. Through SEO, businesses can be more prominent in search results, attract more site visitors and create brand awareness. The company claims that the only method by which a consumer discovers the business or product of the current time is via internet search results. To gain organic traffic from users searching for goods or services the website needs to be designed to provide an online experience. Both big and small businesses must employ efficient marketing strategies to improve the performance of their business. SEO is one of those methods that will quickly bring positive results with a inexpensive cost. While SEO techniques aren't rocket science, they must be implemented correctly in order to obtain the desired outcomes. Smaller companies can either work with an external agency or hire an internal SEO team to make their website more optimized for search engines.