San Diego, Oct. 19, 2021 (GLOBE NEWSWIRE) --- Encinitas, CA based Simon White SEO would like to connect with the wider public and discuss how SEO or search engine optimization (SEO) is a key role in the growth of small and medium-sized enterprises (SMEs). In general, SMEs struggle to maintain their online presence, which hampers their potential for growth. SEO has become a crucial element of any marketing plan for SMEs which are seeking to boost brand recognition and generate more revenue. Digital marketing has evolved to be more inclusive and relevant to the needs of small businesses as time passes. SEO is an all-in one option for SMEs to enhance their awareness of their brand and increase revenue by attracting relevant visitors to their website. Many businesses are now realizing that their customers are more likely to shop on the internet instead of traditional channels when they make their purchases. SEO is one of the most effective ways to make sure that your website is easily found online. According to Simon White SEO's website, SEO is the process of optimizing different aspects of a website to rank better on search engines such as Google, Yahoo or Bing. SEO is broken down into two main areas: on-page optimization (internal elements) as well as off-page optimization (external factors). On-page optimization is generally a reference to the structure of a website's content, whereas off-page optimization involves external factors that comprise backlinks and social media interaction. By using SEO, businesses can rank higher on search engines, gain more site visitors , and generate brand recognition. According to the firm, internet search engines are the sole way to find out about a product or business in the present. In order to gain organic traffic from users searching for goods or services the website needs to be optimized for an online experience. Both small and large businesses require effective methods of marketing to expand their business. SEO is one of those techniques that can quickly produce positive results for a inexpensive cost. While SEO isn't an art, they need to be done correctly to get the desired results. Smaller companies can either work with an outside agency or an internal SEO team to optimize their website to search engines.