San Diego, Oct. 19 2021 -- Encinitas-based Simon White SE wants to talk with the general public on the way that search engine optimization (SEO) is crucially in the growth and success of small and medium enterprises (SMEs). In general, SMEs find it difficult to manage their online presence, which impedes their potential for growth. SEO has become a crucial part of any marketing strategy for SMEs who are trying to boost brand recognition and revenues. Over the years, digital marketing has become more diverse and aligned with what small businesses are looking for. SEO is a single-stop solution that allows SMEs to increase their brand's awareness and increase their revenue by attracting interested visitors to their site. Many businesses are now realizing that customers are more likely to purchase online as opposed to traditional channels for their purchases. It is important therefore to ensure that a website has a strong online presence as well as SEO being one of the most effective ways to achieve this. As noted on Simon White SEO's website, SEO is the process of enhancing various aspects of a website to rank higher in search results such as Google, Yahoo or Bing. SEO can be classified into two categories that are off-page optimization, which is based upon external factors and on-page optimizing. On-page optimization refers to the website's structure and contents. Off-page optimization is concerned with external factors , such as the social media interaction and backlinks. By using SEO, businesses are able to rank higher on search engines, acquire more site visitors , and generate brand recognition. According to the company, online search results are the only method to find out about a business or product in this day and age. To get organic traffic from people searching for products or services, a website must be optimized for the online user experience. Small and large companies require effective methods of marketing to expand their business. SEO is one of the methods which delivers results swiftly -- and for a very low price. Although SEO techniques are not rocket science, they still must be properly implemented to ensure the desired outcomes. Small businesses can either use an outside agency or an internal SEO team to make their website more optimized for search engines.