San Diego, Oct. 19, 2021 -- Encinitas-based Simon White SE is looking to educate the general public on how SEO, or search engine optimization (SEO) plays crucially in the growth and success of small and medium-sized businesses (SMEs). In general, SMEs find it difficult to manage their online presence, which impedes their potential for growth. SEO has become an essential component of any marketing strategy for SMEs that are looking to boost brand recognition and revenues. Digital marketing has evolved to be more flexible and responsive to the needs of small businesses as time passes. SEO is an all-in one solution for SMEs to boost their brand's visibility and generate more revenue by bringing relevant traffic to their website. Many businesses have come to recognize that consumers are increasingly using the internet when buying products, as opposed to using traditional channels. Therefore, it is crucial to make sure that your business website has a strong online presence that is backed by SEO being among the most effective ways of achieving this. As noted on Simon White SEO's website, SEO is the process of optimizing different aspects of a website in order to make it appear higher on search engines such as Google, Yahoo or Bing. SEO can be divided into two broad areas: on-page optimization (internal elements) as well as off-page optimization (external factors). On-page optimization is the process of optimizing a website's structure and contents. Off-page optimization deals with external elements such as the social media interaction and backlinks. By using SEO, businesses can be more prominent on search engines, gain more site visitors , and generate brand awareness. According to the firm, internet search results are the only method that consumers can learn about a product or business in this day and age. To increase organic traffic from people searching for products or services web pages must be optimized for an online experience. Both big and small businesses should employ efficient marketing strategies to increase the growth of their businesses. SEO is among these methods that are able to quickly yield positive results for a affordable cost. While SEO techniques aren't as complicated as they appear, they should be done correctly to get the desired outcomes. Small businesses have two optionsto choose from: employ an outside agency or an internal SEO team. This will optimize your website to be search engine friendly.