San Diego, Oct. 19, 2021 (GLOBE NEWSWIRE) -- Encinitas, CA based Simon White SEO would like to reach out to the wider public and discuss how search engine optimization (SEO) is a key part in the success of small and medium businesses (SMEs). In general, SMEs struggle to maintain their web presence, which limits their potential for growth. SEO is now an integral part of any marketing strategy for SMEs which are seeking to increase brand awareness as well as revenue. Through the years, online marketing has become more diverse and aligned with what small businesses are looking for. SEO is an all-in one option for SMEs to enhance their visibility and revenues by bringing relevant traffic to their website. Many businesses are now discovering that consumers are more likely to shop on the internet than traditional channels when making their purchases. It is important therefore to ensure that a website has a strong internet presence as well as SEO being one of the most effective methods of achieving this. As per Simon White SEO's website, SEO is the process of optimizing different aspects of a site's performance to get higher in search results such as Google, Yahoo or Bing. SEO can be broken down into two categories of off-page optimization which is dependent on external factors as well as on-page optimization. On-page optimization typically refers to site structure and website content, whereas off-page optimization is a combination of external factors, such as backlinks and social media interaction. Businesses can improve their rankings in search engines, attract more website visitors, and boost brand recognition by using SEO. According to the firm, online search results are the only method to find out about a business or product in this age. In order to gain organic traffic, which comes from people looking for products or services the website needs to be optimized to offer an online experience. Large and small businesses alike need to use effective marketing techniques in order to increase their profits. SEO is one of these methods that are able to quickly yield positive results with a inexpensive cost. Although SEO methods aren't advanced techniques, they must be used correctly in order to achieve desired outcomes. Small businesses can choose to employ an outside agency or an in-house SEO team. This will optimize your website for search engines.