San Diego, Oct. 19 2021 -- Encinitas-based Simon White SE would like to inform the general public on how search engine optimization (SEO) plays a critical role in the growth and success of small and medium enterprises (SMEs). The majority of SMEs find it difficult to manage their online presence, which impedes their growth potential. SEO has become a crucial part of any marketing strategy for SMEs which are seeking to improve brand awareness and generate more revenue. The digital marketing industry has developed to become more inclusive and relevant to the requirements of small and medium-sized businesses as time passes. SEO provides all in one solution for SMEs to improve their brand's visibility and generate more revenue by attracting relevant visitors to their site. Many companies are beginning to acknowledge that consumers are using the internet when purchasing goods, instead of using traditional channels. It is therefore essential to ensure that a company's website has a solid online presence and SEO being among the most efficient methods to achieve this. As stated on Simon White SEO's website, SEO is the process of optimizing different aspects of a website in order to make it appear higher on search engines such as Google, Yahoo or Bing. SEO is divided into two parts Off-page optimization, that is based on external factors as well as on-page optimization. On-page optimization focuses on website structure and contents. Off-page optimization deals with external factors , such as social media engagement as well as backlinks. Through SEO, companies can be more prominent on search engines, gain more site visitors , and generate brand recognition. According to the company, the only way someone comes to know about the company or product in the current time is via internet search results. Therefore, a website must be designed for a purely online user experience to get organic traffic from users looking for the product or service they are looking for. Both big and small businesses require effective marketing techniques to be able to grow their business. SEO is a method that delivers positive results fast -- and at a cost that is affordable. Although SEO methods aren't an exact science, they must be properly implemented to ensure the desired results. Small-sized businesses can choose to use an external agency or an internal SEO team to make their website more optimized for search engines.