Advertising is a form of promotion that is used to influence people to buy a product. It uses a variety of media to reach the target market. It can be in the form of print ads, television commercials, radio advertisements, or even product placement in entertainment media. The main objective of advertising is to inform, persuade, and increase brand awareness. The goal of any advertisement is to increase the presence of a brand in the target market. Public relations and advertising work together to create messages that appeal to consumers and make the organization look good. There are three main types of advertising: product-focused advertisements and institutional-based advertisements. Product-focused advertisements are those that promote a company's goods and services to potential customers. The latter type of advertising is often used to reassure existing customers of the brand's vision. It helps maintain top-of-mind awareness of a brand, fend off competitors, and generate word-of-mouth marketing. In addition to creating an accurate demographic profile, effective advertising campaigns must be tailored to a specific audience. Knowing your target audience and a product's target audience is key to creating a successful campaign. A typical advertisement may only be effective if it is aimed at the right people. If a targeted audience is not interested in the product or service, it will not generate any sales. For this reason, it is vital to create a unique and interesting advertising campaign that will capture the attention of the right customers.