Knowledge management is certainly one of the rather underestimated aspects of business management. In its most basic forms, knowledge management refers to any practice which involves the creation, maintenance, and distribution of knowledge to a particular set of personnel. Essentially knowledge management is the designated discipline to aid in educating as well as maintaining employeesҠability to conduct their respective duties to the greatest possible effectiveness and efficiency. Nevertheless, it is important to examine the impact of knowledge management on particular sub-divisions of a given organization. Sales and marketing are both some of the most fundamental aspects of a successful venture, and both can be positively impacted if knowledge management is conducted properly. It is safe to suggest that employees of any given organization are the most important asset. Hence it is not farfetched to suggest that the resources devoted to educating and maintaining the existing knowledge of employees can and will be of plenty of benefit to any for-profit organization. It is not difficult to imagine or even suggest that knowledgeable and informed employees may be more effective in their daily duties. Similarly, the same concept would apply to the sales force and marketing divisions; the more knowledgeable those employees the more likely they will be able to introduce and explain products and services which may, in turn, result in more sales. Naturally, there has to be a distinction between task-specific knowledge and general industry knowledge. In terms of jobs specific knowledge, it is rather obvious that any given individual should be proficient. Yet further education will be only of benefit. On the other hand, general industry knowledge may also enable the given individual to draw comparisons which may be also of benefit. Ultimately knowledge management and knowledge management systems are simply other vital tools to enhance the ability of the most significant and vital asset of any given organization; namely its human capital. It is futile to dismiss the value of information, knowledge as well as education in terms of their benefit to individual and organizational well-being, effectiveness, efficiency as well as profitability. In the coming days and weeks, we will go into the details of knowledge management. Brought to you by World Consulting Group נYour premieradvertising agency. The postKnowledge Management first appeared onWorld Consulting Group.