What defines a style? The answer may be as complex as the person wearing it. Fashion is an art, a business, and an expression of self. There are pros and cons to both. Here are a few things to keep in mind when purchasing a new wardrobe. The most important thing to keep in mind is that fashion trends are ever-changing, and you can never go wrong by investing in the latest looks. But be careful not to overspend! Styles show who you are Styles are the way people display themselves to the world. A businessman may look at a boy with green hair and multiple piercings as an outsider. A young man with multiple piercings may be a rebel, while abusiness woman in a suit may be a traditionalist. Each person's style is a reaction to his or her own group's norms and expectations. They are a form of self-expression For centuries, people have used fashion as a means of self-expression. However, this freedom to express oneself has come with some repercussions. Traditionally, the color pink was associated with women, while blue was associated with men. It is difficult to dress uniquely and dare to stand out amongst your peers, especially when there are cultural and societal boundaries. However, you can make an attempt to break these boundaries and stand out by wearing something that is out of the ordinary. They are a business Many people feel that fashion is not just about clothing, but about creating a brand, attracting customers, and generating money. Yet, there's much more tofashion than the superficial aspects. This $3 trillion industry is a complex system of production, marketing, and distribution. Fashion designers contribute to the success of this industry by generating income and giving society a new direction. Here are three tips to help you succeed in fashion: They are a risk Consumers in the fashion industry are characterized as security or risk-oriented. The emphasis on risk is not new to diffusion studies. It has been used in many studies of mainstream and subcultural fashion. However, it is helpful to understand the two different mindsets and the ways in which these can influence the fashion industry. Here are four ways to think about these two different mindsets. These attitudes are linked to fashion consumption and are relevant to retailers worldwide.