How to Create Successful Cannabis Ecommerce Websites In the case of cannabis-related e-commerce, the scope is enormous. As the number of consumers who are using cannabis increases, the ecommerce market will also expand, making it easier for companies to market their products. The primary problem for traditional retailers can be the legal structure, and ecommerce provides the perfect solution. However, just like every new industry there are a few obstacles to be overcome before your eCommerce site is an absolute success.