Pay per click marketing is merely marketing your website through theuse of the pay-per-click online search engine. To understand anunderstanding of pay per click advertising, you require to understand what apay-per-click online search engine is if you don't know currently. A pay-per-click search engine is essentially a search engine that takesthe uncertainty out of getting top-level in a search engine andin effect, allows you to purchase your rank so to speak. When using a pay per click online search engine you bid on keywords or keywordphrases that your targeted prospects may use to find whateveryour website offers. When you outbid rivals that have actually bid onthe very same keyword or keyword expression, your website will be rankedover theirs. Due to the fact that you "pay-per-click", you only get chargedyour bid quantity for real check outs to your site that result fromyour ppc marketing rather than being charged a flat fee forplacing an ad.