Pay per click marketing is simply advertising your website through theuse of the pay-per-click online search engine. To comprehend anunderstanding of ppc marketing, you require to understand what apay-per-click search engine is if you do not understand already. A pay-per-click search engine is generally an online search engine that takesthe guesswork out of getting top-ranking in a search engine andin result, enables you to buy your rank so to speak. When using a ppc online search engine you bid on keywords or keywordphrases that your targeted potential customers might use to find whateveryour site deals. Your website will be rankedover theirs when you outbid rivals that have actually bid onthe very same keyword or keyword phrase. Because you "pay-per-click", you just get chargedyour bid quantity for real visits to your website that result fromyour pay per click advertising instead of being charged a flat charge forplacing an ad.