Pay per click advertising is simply advertising your site through theuse of the pay-per-click search engines. To comprehend anunderstanding of ppc marketing, you require to comprehend what apay-per-click search engine is if you do not know currently. A pay-per-click search engine is basically a search engine that takesthe guesswork out of getting top-level in a search engine andin result, allows you to buy your rank so to speak. When using a ppc online search engine you bid on keywords or keywordphrases that your targeted prospects might utilize to discover whateveryour site offers. When you outbid competitors that have actually bid onthe very same keyword or keyword phrase, your website will be rankedover theirs. Because you "pay-per-click", you only get chargedyour bid quantity for actual visits to your site that result fromyour pay per click advertising rather than being charged a flat fee forplacing an advertisement.