PPC marketing is merely marketing your website through theuse of the pay-per-click search engines. To understand anunderstanding of ppc marketing, you need to understand what apay-per-click search engine is if you don't understand already. A pay-per-click search engine is basically a search engine that takesthe uncertainty out of getting top-level in a search engine andin effect, enables you to buy your rank so to speak. When using a pay per click search engine you bid on keywords or keywordphrases that your targeted prospects may utilize to find whateveryour site offers. Your website will be rankedover theirs when you outbid competitors that have bid onthe same keyword or keyword phrase. Because you "pay-per-click", you just get chargedyour bid amount for actual visits to your website that result fromyour pay per click advertising rather than being charged a flat cost forplacing an ad.