Pay per click advertising is just advertising your site through theuse of the pay-per-click search engines. To comprehend anunderstanding of ppc marketing, you need to understand what apay-per-click online search engine is if you do not know currently. A pay-per-click search engine is generally an online search engine that takesthe uncertainty out of getting top-ranking in an online search engine andin result, enables you to buy your rank so to speak. When utilizing a pay per click search engine you bid on keywords or keywordphrases that your targeted potential customers might use to discover whateveryour site offers. When you outbid rivals that have actually bid onthe same keyword or keyword phrase, your website will be rankedover theirs. Because you "pay-per-click", you just get chargedyour quote quantity for real check outs to your website that result fromyour pay per click marketing instead of being charged a flat cost forplacing an ad.