Pay per click advertising is just advertising your site through theuse of the pay-per-click search engines. To grasp anunderstanding of ppc advertising, you require to understand what apay-per-click online search engine is if you don't know currently. A pay-per-click search engine is basically a search engine that takesthe guesswork out of getting top-level in an online search engine andin result, allows you to purchase your rank so to speak. When using a ppc online search engine you bid on keywords or keywordphrases that your targeted potential customers might utilize to find whateveryour website offers. When you outbid rivals that have bid onthe exact same keyword or keyword phrase, your site will be rankedover theirs. Because you "pay-per-click", you just get chargedyour quote amount for real visits to your website that result fromyour pay per click marketing instead of being charged a flat charge forplacing an advertisement.