PPC advertising is simply marketing your website through theuse of the pay-per-click search engines. To understand anunderstanding of pay per click marketing, you need to understand what apay-per-click online search engine is if you do not know currently. A pay-per-click search engine is essentially an online search engine that takesthe uncertainty out of getting top-level in an online search engine andin impact, enables you to buy your rank so to speak. When utilizing a pay per click online search engine you bid on keywords or keywordphrases that your targeted potential customers might utilize to discover whateveryour website offers. When you outbid rivals that have bid onthe very same keyword or keyword phrase, your website will be rankedover theirs. Because you "pay-per-click", you only get chargedyour bid amount for actual check outs to your site that result fromyour pay per click marketing rather than being charged a flat cost forplacing an ad.