How to Create Successful Cannabis Ecommerce Websites When it comes to cannabis e-commerce, the potential is enormous. With the amount of people taking the drug grows, the ecommerce market will also increase which makes it much easier for companies to market their products. The biggest issue with traditional retail can be the legal structure, and ecommerce is an ideal solution. However, just like every emerging industry there are numerous hurdles to overcome before your eCommerce site is an absolute success.