How to build successful Cannabis Ecommerce Websites When it comes to cannabis e-commerce, the potential is immense. With the amount of people using the drug rises and the demand for e-commerce increases, it will also increase which makes it much easier for brands to promote their products. The main issue with traditional retail can be the legal structure, and ecommerce is the perfect solution. However, just like every new industry there are numerous obstacles to be overcome before your website can be an immense success.