Ethics of Public Relations In the world of public relations, it is easy to find clients that are willing and on the search for the most appropriate consultants or public relations firms. Similarly one would be hard-pressed to find a P.R. firm that would decline PR assignments. Yet there is certainly a moral and ethical component in public relations that is hardly ever talked about. When, where, and how would or should a public relations firm decline to accept a PR assignment? The answer is rather philosophical and complex. Looking at most current PR dilemmas that a company such as Verizon Wirelessࠠ(Trademark of the respective entities) one can explore some preliminary topics. For instance, does a PRࠣompany has a duty to decline Verizon ٠PR assignment because of their refusal to allow text messages of certain advertisers? Is there a social or cultural duty to abide by? To be clear, there is no right or wrong answer. One PR firm may choose to take the assignment because of its belief that every private entity is entitled to choose its customer. Yet another PR firm may decline to take that assignment because of their belief that even commercial entities have to positively contribute to the collective. No matter what the choice or final decision, it is important to realize that the end result of such assignments is not without consequences which may include a tarnished reputation or PR backlash from existing or potential future clients.ࠔhe bottom line on such decisions may have long-term negative impacts on business growth as well as issues related to company reputation. Brought to you by World Consulting Group ֠Your one-stopmanagement consulting firm. The postEthics of Public Relations first appeared onWorld Consulting Group.