CRM stands for customer relationship management, and it is the software used to manage customer relationships. This type of software helps businesses to track customer behavior, which is crucial in long-term business success. It helps streamline customer support processes and enables collaborative working between departments. Here are some of the benefits of CRM: a. It helps businesses to manage customers and leads. b. It provides a platform for collaboration between departments. It also allows businesses to monitor customer sentiment and identify ways to improve the overall experience. c. It helps to organize sales and marketing activities. A sales rep is often a member of the business development team. They should have a good knowledge of product features and benefits, be able to identify client needs, and be able to address their pain points. c. It is important to train them on sales automation tools and CRM systems. They should also be able to enter contact information, call notes, and other relevant information into the CRM system. d. A CRM is more than a data storage system for leads. It is a powerful sales and marketing tool that can automate your processes, including the follow-up and closing phases. The BDR should be trained on the buying process of prospects. This will help them determine the right time to contact a lead. They should also be able to track the number of contacts and how often they convert to opportunities or customers. c. It will also provide information about each contact to the sales rep.