San Diego, Oct. 19, 2021 (GLOBE NEWSWIRE) --- Encinitas, CA based Simon White SEO would like to connect with the wider public and discuss how SEO or search engine optimization (SEO) is a key role in the success of small and medium enterprises (SMEs). In general, SMEs find it difficult to manage their online presence, which hinders their potential for growth. SEO has become a crucial element of any marketing plan for SMEs who want to improve brand awareness as well as revenue. Through the years, online marketing has grown more inclusive and in line with what SMEs are looking for. SEO offers an all-in one solution for SMEs to increase their visibility and revenues by attracting relevant traffic to their website. Many businesses are now discovering that their customers are more likely to purchase online as opposed to traditional channels for their purchases. It is essential therefore to ensure that a website has a strong online presence and SEO being among the most effective methods of achieving this. As per Simon White SEO's website, SEO is the process of enhancing various aspects of a site's performance to get higher on search engines such as Google, Yahoo or Bing. SEO can be broken down into two broad areas that are on-page optimization (internal factors) as well as off-page optimization (external factors). On-page optimization usually refers to the structure of the website and content, whereas off page optimization is a combination of external factors, such as backlinks and social media interaction. Businesses can achieve higher rankings in search engine results, attract more visitors to their websites, and improve brand awareness using SEO. According to the company, the sole way that a user discovers an organization or product in the current time is via internet search results. In order to gain organic traffic, which comes from people looking for products or services websites must be designed to provide an online experience. both big and small companies must employ effective marketing techniques to be able to grow their businesses. SEO is one method that provides positive results quickly -- and for a very low price. While SEO isn't as complicated as they appear, they should be done correctly to get the desired results. Small-sized companies have two options: either employ an outside agency or an internal SEO team. This will help optimize your website to be search engine friendly.