San Diego, Oct. 19, 2021 (GLOBE NEWSWIRE) -- Encinitas, CA based Simon White SEO would like to reach out to the wider public and discuss the ways in which search engine optimization (SEO) is a key role in the growth of small and medium enterprises (SMEs). In general, SMEs struggle to maintain their online presence, which impedes their growth potential. SEO is now an integral component of any marketing strategy for SMEs that are looking to improve brand awareness as well as revenue. As time has passed, digital marketing has become more inclusive and in line with what small businesses are looking for. SEO provides an all in one solution for SMEs to improve their brand awareness and revenue through attracting relevant traffic their site. Many businesses are now discovering that their customers are more likely to purchase online rather than using traditional channels to make their purchases. Therefore, it is crucial to make sure that your business website has a solid online presence that is backed by SEO being among the most efficient ways to achieve this. As noted on Simon White SEO's website, SEO is the process of optimizing different aspects of a website to rank higher on search engines like Google, Yahoo or Bing. SEO can be broken down into two main areas of optimization on the page (internal factors) and off-page optimization (external factors). On-page optimization typically refers to the structure of a website's content, whereas off-page optimization includes external factors such as the social media and backlinks. Through SEO, businesses will be able to achieve higher rankings in search engines, get more website visitors, and increase brand recognition. The company states that the sole way that a user discovers an organization or product in the current era is through internet searches. So, a site needs to be optimized to give a user a completely online experience to attract organic traffic from users who are searching for a product or service. Small and large-scale businesses require effective strategies to grow their business. SEO is among these methods that will quickly bring positive results for a cheap cost. While SEO isn't scientifically advanced, they must be implemented correctly in order to obtain the desired results. Small businesses can either use an outside agency or an internal SEO team to optimize their website to search engines.