The EPA’s Role in Homeland Security
vincenzoteam1975 August 2, 2022 Software environmental protection agency http://chiefmanagementofficer.blog/environmental-protection-agency/the-epas-role-in-homeland-security
The Environmental Protection Agency (EPA) is a federal independent executive agency that has been tasked with environmental protection issues. The EPA was created on December 2, 1970 by President Richard Nixon, who proposed the creation of the agency on July 9, 1970. An executive order was also signed by Nixon to establish the EPA, and it began operations that same day. While the EPA's primary task is to protect the environment, it also oversees a variety of other governmental departments and agencies.
The EPA's role in homeland security is outlined in several Presidential Directives. The first three direct the EPA's role in the national response system. In addition, they require the EPA to implement a Continuity of Operations plan and conduct routine internal testing. This guidance is intended to help state and local governments address the environmental and public health threats posed by dangerous substances in the environment. During an emergency, the EPA must support a state or local government and a state's critical infrastructure, including drinking water systems.
The EPA has the power to regulate commerce. The Commerce Clause in Article I, Section 8 of the Constitution gives the government the power to restrict pollution. These laws are vital in protecting the environment and protecting wildlife. EPA regulations have been in place since 1970, and they have protected over half of the land in the United States. As such, it is important to follow these guidelines. This ensures that our country has the best possible chance to avoid future disasters.
Finance strategies for Africa’s Health Sector
ezequieldelusia69 Software environmental protection agency http://chiefmanagementofficer.blog/environmental-protection-agency/finance-strategies-for-africas-health-sector
By Vera Songwe
Never before in the last half century has Africaҳ health care landscape seen so many changes and attracted so much interest. In fact, Africaҳ health care sector would be worth an estimated $259 billion by 2030. While these trends reveal a lucrative opportunity for the private sector, if not well-regulated, Africaҳ health care system could end up keeping more Africans below the poverty line. Thus, African countries have an opportunity to build on the health financing success of 2021 to strengthen the resilience of this sector and Africaҳ people.
Out-of-pocket (OOP) health spending in Africa remains excessively high compared to other continentsתust one weakness in Africaҳ health systems that the COVID-19 pandemic has exposed. Indeed, despite the havoc the virus has wreaked, it has also provided the continent with opportunities to reshape its health infrastructure as well as its supply systems, urging a shift from donor and externally manufactured products to continental production systems leveraging opportunities created by the African Continental Free Trade Agreement.
COVID-19 has created not only a health crisis, but an economic contraction never experienced before with such speed. In addition, the COVID-induced increase in unemployment is causing private sector spending on health to decrease at the same time COVID is adding to the cost of health careשn a region where private health expenditure already exceeds 50 percent of total health expenditure in over 15 countries (Figure 2.6 below). The immediate challenge for many governments is how to supply affordable and reliable health care in a fiscally constrained environment.
Prior to the COVID pandemic, a number of suggestions for increasing public support for the health sector had been proposed, primarily through domestic resource mobilization. However, in the face of economic contraction, increasing government revenue in the short term is no longer feasible.
Out-of-pocket (OOP) health spending in Africa remains excessively high compared to other continentsתust one weakness in Africaҳ health systems that the COVID-19 pandemic has exposed.
The immediate focus of international financial institutions, therefore, has been to support African economies to raise additional concessional resources. Over the course of the crisis, the G-20 provided three phased options for additional liquidity: Debt service suspension, special drawing rights, and an innovative financing approach to vaccine acquisition. Multilateral financial institutions also increased disbursement of new credits to countries to support additional health spending.
The G-20֢uilding on a proposal from the African finance ministers and the Economic Commission for Africa (UNECA)סdopted the African proposal for a debt service suspension initiative (DSSI) as the first liquidity injection for low-income countries. The DSSI allowed countries to suspend debt payment obligations to creditors in 2020 and 2021 so that the governments could use the financial resources to respond to the global health crisis. These newly available resources were used to purchase personal protective equipment (PPE) and also support local production of PPE, which helped stand up some part of the economy.
In early 2021, the G-20 further approved the issuance of Special Drawing Rights (SDRs)hich had been called for by African finance ministers early in the pandemic״o the magnitude of $650 billion, of which Africa received about 5 percent (worth around $33.6 billion). These additional resources increased liquidity to countries to respond to both the health and the economic crises.
Relying on African institutions to finance and fight the pandemic has served Africa well throughout the crisis. As such, Africa has put in place a number of new institutions and innovative financing approaches to fund vaccine acquisition.
The first such institution is the African Medical Supplies Platform (AMSP), whose strength lies in its ability to pool demand for medical supplies in a transparent manner״hereby commanding lower market prices. Another important innovation was the creation of the African Vaccines Acquisition Trust (AVAT) by pooling SDRs from countries like Egypt, Nigeria, and Zimbabwe. It provided early resources for the African Export-Import Bank (Afreximbank) to set up a facility for vaccine procurement. Under the leadership of African Union Special Envoy Strive Masiwiya, and in collaboration with the African CDC led by Dr. John Nkengasong and UNECA, AVAT has been able to procure over 40 percent of Africaҳ COVID vaccine needs (including a 70 million Moderna purchase from the U.S.). With the support of a $500 million donation from the Mastercard Foundation, the costs of vaccines under the AVAT mechanism are on par with those procured via COVAX. Indeed, in 2022, a major focus for leaders must be to administer procured
vaccines: As of the end of 2021, less than 10 percent of Africa is fully vaccinated. (For more on vaccine equity, see Michel Sidib钳 viewpoint.)
Afreximbank also developed the AVAT No-Fault Compensation Program for Participating Member States. Thisprogram, the first of its kind on the continent, provides no-fault lump-sum compensation in full and final settlement of any claims to individuals who have suffered a ӳerious adverse eventԠresulting in permanent impairment or death associated with a COVID-19 vaccine procured or distributed under the AVAT Framework within any of the participating member states.
The COVID-induced increase in unemployment is causing private sector spending on health to decrease at the same time COVID is adding to the cost of health care.
The development of these innovative mechanisms means Africa can now go to the market to procure its own health commodities, empowering Africa to move from importing over 90 percent of its health needs to producing equipment and pharmaceuticals on the continent. This dynamic has already begun with countries like South Africa, Senegal, and Algeria increasing capacity and Rwanda, Kenya, Nigeria, and Morocco setting up new capacity for health sector commodity manufacturing.
With the COVID-19 pandemic, the need for closer collaboration between health and finance ministers became even more important. Indeed, inclusive, efficient, and effective health care financing needs both working together.Ԩere is now a call to create a Global Health and Finance Board to address fundamental problems of global governance for health, some of which were so clearly exposed by the (mis)management of the pandemic.
Africa is ahead of the game on this effort: Under the leadership of the African Union heads of state, Africa CDC, and UNECA, relevant ministers have held bi-monthly coordination meetings to align resources and delivery. This new mechanism could also be used post-pandemic to build and structure financing for more affordable and improved health care on the continent. The World Bank, the Mastercard Foundation, UNICEF, GAVI and others are already working through this mechanism to help address the biggest health challenge for Africa in 2022: vaccinations.
-----------------------------------
By: Vera Songwe
Title: Strategies for financing Africaҳ health sector
Sourced From: www.brookings.edu/blog/africa-in-focus/2022/02/03/strategies-for-financing-africas-health-sector/
Published Date: Thu, 03 Feb 2022 22:12:10 +0000
Read More
Environmental protection has become a top priority for states and local governments, but it has been a difficult task for state and local governments to balance competing priorities. Fortunately, the last 25 years have seen a dramatic shift in state government's approach to environmental protection, bringing new and more effective tools to the table. With an expanded professional staff and robust two-party systems, states have embraced the concept of public participation in the development of environmental policy and have become more open to new ideas than ever.
The EPA has many functions. It is responsible for protecting the environment and reducing risks of pollution. It also oversees compliance with regulations and provides procedures for working with hazardous materials. It also inspects storage areas and vessels to ensure safety and prevent contamination. It also creates environmental emergency plans to respond to any spills that might occur. While the EPA plays a key role in a number of federal programs, it isn't always a front-line government agency.
The EPA has several programs that promote energy efficiency and environmental care. In addition, the agency also focuses on pollution prevention. It is important to note that not all environmental concerns are handled by the EPA. For example, the U.S. Fish and Wildlife Service handles environmental concerns regarding endangered species. The Army Corps of Engineers is responsible for protecting wetlands. While the EPA imposes significant costs on businesses, critics say the agency is a burden on the economy. However, it stands by its mission of promoting a cleaner environment and protecting human health.
The goals of environmental protection are akin to those of the National Park Service, but are more broad-based. The principle of precaution holds that every effort should be made to avoid causing harm. Another key principle is the polluter pays principle, which states that the party that causes pollution should pay to clean up afterward. The public right to know principle is concerned with protecting public health. The ultimate goal of environmental protection is to preserve human health.
The EPA's mission extends beyond safeguarding the natural environment. In 2004, the EPA formed the National Homeland Security Research Center to conduct research relating to homeland security. Among other things, the EPA's Homeland Security Research Program aims to provide science and technology necessary for responding to natural disasters. This research program will help the United States to protect its environment and prevent future catastrophes. There are a wide range of benefits to these programs.
In addition to its domestic mission, the EPA also has a role in addressing homeland security concerns. Through legislation, the EPA is charged with enforcing several laws and regulations on air, water, and toxic substances. In the US, the EPA is a federal agency that administers legislation on environmental protection. Its responsibilities are detailed in the Environmental Protection Act, the Clean Water Act, and the Clean Air Act. The EPA's laws have led to significant advances in the field of environmental protection.
When we say ads, we mean advertisements, non-personal messages that are sponsored by a company. These messages promote a product, service, or idea. Businesses are the most common sponsors of these messages. The goal of advertising is to attract consumers to their product or service. Whether the message is personal or commercial, advertising helps brands reach their potential customers. These messages are widely used today to reach people all over the world. In fact, one-third of all people are exposed to some form ofadvertising each day.
Interstitial ads
In interstitial ads, a brand creates an ad unit which appears before a visitor loads a web page. The ad unit may be either an image, video, or a combination of the two. The second ad unit contains the visible content of the product or service. The interstitial ad can be as large as the entire viewable space on the web page. The interstitial can also be a pop-up window or a small text ad.
Some developers don't follow best practices when designing their ads. This is why you can see articles that say interstitial ads are terrible. In fact, some of the best practices include separating paying players from non-payers. Even if you're focusing on small revenue players, make sure you segment them by size. Then, choose the ad format carefully. And remember to provide an early-close option. Interstitial ads must be relevant to the user journey.
While interstitialads can be a great way to capture the user's attention, they are not appropriate for all websites. They're best suited for websites with linear user flow, with a clear start and stop point. This way, they won't interrupt the flow of the website or app. However, if they're placed too late, they may lead to accidental ad clicks and hurt conversion rates. The last thing you want is to make interstitial ads so annoying that it affects the experience of your readers.
Native ads
What makes native advertising successful? Native advertising is a form of advertising designed to appear like the content you're already reading. For example, a person reading Twitter's feed may have sponsored brand content that's unrelated to the topic at hand. The goal of native advertising is to blend in with the flow of the social media experience without deceiving or disrupting users. While native advertising is more expensive than traditional social ads, it can be a powerful tool for gaining new audience and revenue.
Because native ads blend in so seamlessly with the tone of the news stories, they can be very effective. While the majority of native ads don't have bylines, journalists from news organizations can write commercial content without the reader knowing it. Former journalists with journalism degrees can leverage their knowledge of the news industry to create native ads for their clients. In the future, native advertising could be as persuasive as real news. Ultimately, it's time for marketers to take note of the benefits native ads can provide.
For example, a popular satirical news website ran sponsored content for H&R Block, a tax preparation service. The advertisement didn't have a call to action, but featured the Range Rover SUV climbing Heaven's Gate, a steep mountain with 999 steps. This form of native advertising helps brands get their message to consumers in a way that's unlikely to be ignored. It's no wonder that more brands are using native ads outside of social media. Many brands place a priority on storytelling and putting content in the right context. Premium publishers are also more likely to use content from other channels in native ads, such as their own websites or newsletters.
Video ads
One of the best ways to reach potential customers is to use video advertising. You can create videos of just a few seconds in length or longer, and target users based on their interests, gender and parental status. YouTube offers a variety of video ad placement options, so you can tailor your content to reach a specific audience. If your goal is to reach customers via video, consider tagging and back-linking to increase SEO on Google.
While video ads can be time-consuming to produce, they are also incredibly effective for narrating a story and gaining ad clicks. When used correctly, videos can also help you explain the mission of your brand or product and can engage more prospects. Videos should be between five and 30 seconds long, although shorter videos tend to achieve higher completion rates. Besides driving qualified traffic to your landing page, longer videos can provide more information to prospective customers.
TrueView in-stream ads play before a YouTube video and can be skipped after five seconds. These ads play anywhere in the Google Display Network, including sites that bought video ad space from Google. With the TrueView in-stream ads, marketers can create videos that tell a story, which makes them more memorable to consumers. For example, Grammarly has created a skippable in-stream ad, featuring their grammar tool's CTA.
Contextual ads
A car parts brand might want to target people who are watching a Porsche 911 Carrera on YouTube or who are thinking about buying a 1987 Porsche. Or a car dealership might want to target people who are browsing through the internet while parked in their garage. Contextual targeting is possible via Google's Display Network, demand-side platforms such as AdRoll and BrightRoll, or social networks like Facebook. In addition to targeting people by location and demographics, brands can also choose specific keywords to use when creating their ads.
The benefits of contextual advertising are many. For one thing, it generates higher engagement rates. A recent BusinessWire study showed that ads that were more relevant to the content visitors were more likely to be clicked. Contextual ads also helped bolster the content experience of users, which increases their purchasing intent. Unlike behavioral targeting, contextual ads don't rely on cookies. While it may seem easy on paper, it requires deep knowledge of the target audience of an app or website. This is especially important in the case of emerging markets, such as the millennial and Generation Z generation, who are likely to buy more.
Contextual advertising allows publishers to use data from their own website to better evaluate their ads. The data helps publishers to make ads that align with the content better. The results of contextual ads are more engaging than articles on the same topic. As such, they increase buying intent and conversion rates. But what is contextual advertising? And how do you set up your campaign? Read on to learn how to use it to boost your online advertising. The benefits of contextual advertising can be a real game changer for your business.
Display ads
Display ads are a powerful way to reach a broad audience, but they have some unique challenges. These ads should not overwhelm consumers - too much information can drive them away. It's better to have a focused message that appeals to a targeted audience. In addition, the ad must clearly state its purpose, such as a software company's offer of a free 14-day trial or an ecommerce store's holiday sale.
There are many types of display ads. They can be video, expanded or retargeted. They can even be interactive by adding links to the ads. All of these features have advantages and disadvantages, but there are many benefits to display ads. To learn more, keep reading! The following article will introduce some of the types of display ads and give you some tips for boosting their effectiveness. You'll be surprised how much they can do for your business!
A key advantage of display ads is that they can help you build brand awareness. Unlike search engine optimization, display ads help businesses to make consumers remember their brand. By arousing initial interest, these ads help people associate their brand with a product or service. In this way, they increase brand recall. For a brand to get the most out of display ads, it's important to match the content of the advertisement with the interests of its target audience.
Online paid ads
Paid ads are one of the fastest ways to drive traffic to your website. Moreover, compared to SEO, online ads generate more sales. Here are some advantages of online ads. Here are some tips for making your ads stand out. 1. Create an attractive image and compelling message
Use tracking tools to monitor the performance of your online ads. Use Google Analytics and other similar tools to measure results. You can check the number of clicks, CPC, CTR, and Quality Score. You can also set up a measurable campaign so that you can analyze the effectiveness of each ad. By evaluating the effectiveness of your ads, you can optimize your campaigns accordingly. If you're not sure which ad type will work best for your website, check out Google Analytics.
Online paid ads can also help you measure your Pay-per-click campaign. Besides measuring the number of clicks, your ads also enable you to analyze bounce rates, conversions, and site traffic. You can even calculate the Return on Investment (ROI) of your campaign. ROI of digital marketing campaigns is good if it falls between 25% and 50%, and anything higher is considered excellent. Online paid advertising is an efficient digitalmarketing tool that can help you achieve your goals faster.
Brand awareness
Almost 70% of marketers are using social media ads to increase brand awareness. These ads not only generate leads but leave a traceable customer base. Facebook, Instagram, Twitter, YouTube, and Twitter are the most popular social media platforms. These apps have embraced the world of digital marketing and have updated the way we interact with businesses. Brand awareness through ads can be increased with the help of contests and other ways to promote your business. Listed below are some tips to maximize your social media advertising campaign.
Facebook Brand Awareness ads are an excellent option for a long-term campaign. They don't overwhelm your audience with too many messages at once. They can also serve as a complement to other types of ads, such as direct response campaigns. Facebook's brand awareness ads can be used to drive website traffic, conversions, and even mobile app installs. If you're new to Facebook advertising, check out Andrea Vahl's Facebook Power Editor tutorial for more information.
In 2022 Google has made changes that affect what B2B marketers are able to accomplish with its search and advertising offerings, but how can these sometimes subtle changes be utilized to elevate marketing efforts in the year ahead? Googleҳ recent search updates נand its plans for the year ahead נoffer B2B marketers new opportunities and challenges. Hereҳ a look at five changes, and how they can help improve your B2B marketing efforts in 2022.
1 נGoogle & The Cyclical Nature of Content Delivery Evolution
Gary Illyes, webmaster trends analyst at Google, recently joined fellow Google associates John Mueller, senior webmaster trends analyst, and Martin Splitt, Google Search Relations team developer advocate, in an episode of Googleҳ ӓearch Off the RecordԠpodcast, and the trio took a fascinating look at several areas of interest to B2B marketers. Gary, John, and Martin shared some of the ways that Googleҳ Search Central resource hub נformerly known for years as Google Webmasters נis looking to grow in 2022, from sustainability efforts and search guidelines to how Google plans to meet the challenges of events in 2022, and more.
2 נData Gathering With An Energy-Saving Eye
Gary explored some of Googleҳ continuing efforts to refine the web crawling process with an eye towards saving energy and increasing sustainability. What might seem a small goal at first becomes much larger in scope and importance when the vast size of the web in 2022 נand the frequency with which Google automatically indexes it נ are considered. Additionally, an increasing number of surveys have shown that consumers in both the B2C and B2B markets are placing greater value on sustainability when it comes to how they view and choose to interact with brands since the pandemic began.
[bctt tweet="ӗe are definitely thinking more about the sustainability of crawling and indexing. We are going to focus even more on those topics in 2022.ԠנGary Illyes @methode" username="toprank"]
3 נWealth Of Guideline Documents Ripe For Updating
Martin, John, and Gary also took a look at changes 2022 may bring to Googleҳ webmaster guideline documents נa wealth of information amassed over many years that could offer new benefits by being updated. Many B2B marketers נespecially those on the search engine optimization (SEO) side of brand efforts נutilize these guideline documents, however the Google trio noted that in some areas they may have gotten a bit too complicated. They could essentially be split into basic and technical versions, the three noted, such as separating technical and quality guidelines, and some areas could also benefit with the addition of more examples. With more than 15 years worth of guideline documents, certain old content references may now include an occasional outdated citation, such as to services that have changed names or even ceased operations, while other portions might not be as clear as they could be. The guidelines may even have a name change in store in 2022, the three speculated. 2022 could see changes in these
areas, and the way that the issue of web page crawler cloaking is covered in the guidelines was also singled out as a possible target for improvements this year. Any such changes would likely be announced well ahead of time, Martin suggested, in order to give webmasters and marketers alike a healthy heads-up on changes to what are for many in the industry key search help documents from Google. [bctt tweet="Ӕhe goal is to make webmaster guidelines clearer and more specific to help people.ԠנMartin Splitt @g33konaut" username="toprank"]
4 נSmaller Meet-Ups & Events As Google Keeps Safety Paramount
When it comes to 2022 event plans for the Google search department, Martin suggested that due to the pandemic, virtual events are the most likely to take place, while also looking for viable ways do hybrid events. It could also be a year during which small, local in-person events are utilized, especially the Ӽi>unconferenceԠformat, Martin noted. While safety concerns likely mean that B2B marketers may not be able to attend any massive in-person Google events during 2022, smaller local meetups held on short notice נannounced three or four weeks ahead of time נwill likely still be possible. Large events will take longer to get back on track, and Martin urged patience as teams at Google seek a safe road to the large in-person conference experiences of pre-pandemic times. Google is not alone in facing the challenges of holding events during the global health crisis, as Microsoft and other large organizations also struggle with how to safely hold in-person conference gatherings. I recently explored some of the
ways that B2B marketing events and the people who attend them are dealing with these issues, in "In-Person, Virtual & Hybrid: How To Get The Most From B2B Marketing Events In 2022." [bctt tweet="ӗe are definitely going forward with virtual unconferences this year. I'm really, really looking forward to that.ԠנMartin Splitt @g33konaut" username="toprank"]
5 נBulletin Boards & The Cyclical Nature Of Content Delivery Evolution
While exploring possible new formats the Google Search teams could use for providing helpful new content in 2022, several ideas were mentioned. Two content formats with fairly deep roots were noted, in the form of newsletters and blog posts, which have both seen somewhat of a resurgence in the past year. I explored the staying power of the newsletter format recently, in ӓign Me Up: How B2B Marketers Will Create Top-Notch Newsletters In 2022.Ԋ Another content format with even deeper digital roots was mentioned lightheartedly by Martin ֠the bulletin board, which brought a big approving smile to my face, as thatҳ how I began my own online journey 38 years ago back in 1984, when I operated a 300-baud computer bulletin board system on a Commodore 64 computer. Having this trio of Google professionals mention these formats from a digital yesteryear led me to ponder the cyclical nature of online content deliveryҳ evolution since the 1980s. Does the nature of online information make it inevitable that the formats
in which it is presented will not only change and evolve throughout the years and decades, but also eventually become cyclical, and naturally make a slow but inevitable return back to some of the purest and most clear forms of content delivery, such as the beautiful straightforwardness of plain text, before once again going through the next in an endlessly evolving series of formats? As I get close to 40 years in online communication, these sorts of questions looking at cyclical content format changes seem more and more relevant, and I think they are by and large mostly positive moves. B2B marketers can all too easily get caught up in wrapping up content in the flavor-of-the-month social platform or app formatting, making it helpful to sometimes step back and make sure that the actual messaging is as relevant and powerful to your audience as the latest splashy way that itҳ published. [bctt tweet="ӂ2B marketers can all too easily get caught up in wrapping up content in the flavor-of-the-month social platform
or app formatting. It's good to step back and make sure that the actual messaging is relevant.Ԡנ@lanerellis" username="toprank"]
B2B Search Success Is A Long & Winding Road
via GIPHY Learning from some of Googleҳ ideas and plans for 2022 can help B2B marketers better prepare for forthcoming changes, and we hope that the five areas weҶe explored here will serve you well as you create new audience experiences in the year ahead. To dig in to more B2B search marketing tactics, tips, and strategy, here are several helpful related articles we've published:
Best Of B2B Search Marketing: Optimize Your 2022 With Our Top 10 SEO Posts
6 Timeless SEO Tips Content Marketers Can Do Now
5 Tips for Empowering Enterprise SEO Success
SEO Harmony: Why B2B Marketers Need To Integrate Search With Content Strategy
Crafting award-winning B2B marketing that elevates, gives voice to talent, and humanizes with authenticity takes considerable time and effort, which is why an increasing number of firms are choosing to work with a top digital marketing agency such as TopRank Marketing. Contact us to learn how we can help, as weҶe done for over 20 years for businesses ranging from LinkedIn, Dell and 3M to Adobe, Oracle, monday.com and others.
The post New Google Search Updates & How B2B Marketers Can Use Them To Elevate Efforts appeared first on B2B Marketing Blog - TopRank/p>
---------------------------------------
By: Lane Ellis
Title: New Google Search Updates & How B2B Marketers Can Use Them To Elevate Efforts
Sourced From: www.toprankblog.com/2022/02/what-google-search-updates-mean-for-b2b-marketers/
Published Date: Wed, 02 Feb 2022 11:30:26 +0000
Read More
Did you miss our previous article...
https://chiefmarketingofficer.blog/marketing/28-mistakes-freelance-web-designers-make
Public Relations and Advertising for the Chief Marketing Officer
ursulapanich12 Software chief marketing officer http://chiefmarketingofficer.blog/chief-marketing-officer/public-relations-and-advertising-for-the-chief-marketing-officer
Advertising is a form of promotion that is used to influence people to buy a product. It uses a variety of media to reach the target market. It can be in the form of print ads, television commercials, radio advertisements, or even product placement in entertainment media. The main objective of advertising is to inform, persuade, and increase brand awareness. The goal of any advertisement is to increase the presence of a brand in the target market.
Public relations and advertising work together to create messages that appeal to consumers and make the organization look good. There are three main types of advertising: product-focused advertisements and institutional-based advertisements. Product-focused advertisements are those that promote a company's goods and services to potential customers. The latter type of advertising is often used to reassure existing customers of the brand's vision. It helps maintain top-of-mind awareness of a brand, fend off competitors, and generate word-of-mouth marketing.
In addition to creating an accurate demographic profile, effective advertising campaigns must be tailored to a specific audience. Knowing your target audience and a product's target audience is key to creating a successful campaign. A typical advertisement may only be effective if it is aimed at the right people. If a targeted audience is not interested in the product or service, it will not generate any sales. For this reason, it is vital to create a unique and interesting advertising campaign that will capture the attention of the right customers.
Creating Value in the Food and Agribusiness Sector
feiklesmalcom724 Software controller http://chieffinancialofficer.blog/controller/creating-value-in-the-food-and-agribusiness-sector
Food and agribusiness continue to set a measurable impact on our environmental, social, and economic dynamics. The five trillion-dollar industry has a far-reaching effect on almost every sector. The industry signifies around 40% of employment, global spending, and 30% of greenhouse emissions. Where significant improvements translated in the abundant food supply, sufficing for the food supply needs of an ever-soaring population looms as a pressing concern. The unwavering trend points towards a sharp rise in caloric and crop demands. According to the statistics, the caloric demand may increase by 70%, and a 100% rise may also be observed in animal and human feed. This increased demand will be reflected in resource constraints. It is doubtful to reach 40% of water demand with a mounting water crisis. At the same time, a decline in food and energy production is inevitable, which might lead us to resource scarcity. If left unaddressed, resource scarcity will augment the crisis and trigger political unrest in many
countries. Agriculture technology is proving to be beneficial in increasing productivity and adding cultivation lands in South America, Africa, and Eastern Europe. Where technology supports the situation, reaching the increasing demands necessitates the disruption of the existing trend.ʼbr>
Technological advancements in food and agribusiness acted as an opportunity for investors seeking to make the most out of their money. The global investments in food and agribusiness have been steadily rising and peaked at $100 billion in 2013. The food and agribusiness showed a better total return to the shareholders (TRS) as compared to other sectors. According to statistics, almost 100 food and agribusiness demonstrated a 17% annual increase between 2004 and 2013, in contrast to a 10 percent rise in information and technology and 13% in energy sectors.༯p>
Growing investments in food and agribusiness confirm foreseeable prosperity. But investing in this industry requires understanding the crops, geographies, retailing, production, processing, and complex value chains. The fruition of investment is heavily dependent not only on the ample crop yields but also on how the value chains work to result in profitability (Exhibit 1)༯p>
Rising trends in food and agribusiness
food and agribusiness encompass a variety of companies including, packaged foods, animal health and vaccines, seed and chemicals, suppliers of agricultural machinery, and data providers of precision agriculture. Even with many companies, meeting the yawning gap between demand and supply is a daunting challenge. To do so, every company involved in the food and agribusiness sector would require ample technical, financial, and human resources. At this point, investors can offer their assistance in closing this gap while seizing an opportunity for a valuable investment.༯p>
Here we have elaborated on a few trends that will likely impact the food and agribusiness economies in the coming years.
Changing dynamics of emerging markets༯h2>
It is predicted that global GDP growth is based on increasing emerging economies. By 2020, countries outside the Organization for Economic Cooperation and Development will contribute the most to the global GDP. The dramatic increase in population and income growth of these countries is translated into their elevated demand for food.༯p>
Changing demographics of mature markets
Today, consumers are inclined toward healthier diets and environmental sustainability. As a result of this increasingly changing trend, food production standards are stricter and higher than ever before. Demand for certified and healthier foods meeting safety and environmental standards is preferred over those that do not offer basic nutritional benefits.࠼/p>
Food companies and producers who are quick to adopt this changing trend are better positioned to leverage this trend. Companies can shift to producing fortification and nutrient-rich products to market health-conscious segments.༯p>
ծprecedented price swings
Like with other commodities, agricultural prices experienced some swift swings in their prices in recent years. With a sharp economic downturn and surge in food prices, undernourished people increased from 850 million in 2005 to 1 billion in 2008. Moreover, the rise in food prices in 2011 and 2013 rendered similar effects but eventuated towards a decline over a few months.࠼/p>
Use of Big Data༯h2>
Improved access to more sophisticated data will benefit the food and agribusiness manifolds. The latest advancement in technology allows us to utilize more granular data and employ it to enhance our analytical capability. We can optimally use our resources, increase crop yields, and reduce our costs with improved capabilities. ༯p>
Turning opportunities into profits༯h2>
Finding the opportunity is essential; making profits requires a strategic and thoughtful approach. For gaining profitability from the food and agribusiness, investors should consider the following factors:
Develop a thorough value-chain understanding
Investing in food and agribusiness demands a thorough understanding of the value chain and knowledge of the potential variations present in the sector. Investors should consider several companies that comprise food and agribusiness. Companies included in this sector encompasses primary commodity processing, input companies, and a variety of farmer businesses.
Benefit from the growing importance of emerging markets
Considering the increasing demand and supply from the emerging market, investors should recognize and benefit from the ever-increasing significance of the emerging market.༯p>
Food and agribusiness have shown significant improvement over the past few years despite the complexities. Pursuing due diligence and adopting the right approaches can help investors gain attractive returns and efficiently contribute to reducing the growing food supply need for billions of people around the globe.༯p> About Complete Controller Americaҳ Bookkeeping Experts Complete Controller is the Nationҳ Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controllerҳ technology, clients gain access to a cloud platform where their QuickBooks file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controllerҳ team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete
Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. The post Driving Value From the Food and Agribusiness Sector first appeared on Complete Controller.
------------------------------------------------------
By: Complete Controller
Title: Driving Value From the Food and Agribusiness Sector
Sourced From: www.completecontroller.com/driving-value-from-the-food-and-agribusiness-sector/
Published Date: Thu, 27 Jan 2022 18:00:47 +0000
Read More
Did you miss our previous article...
https://chieffinancialofficer.blog/controller/how-your-credit-score-works
Do you want to make a living working at Uber as a driver, customer care representative, or manager? Look no further. This article will cover a few questions that you are likely to be asked in an UberInterview.
You can also view the content in blog format athttps://www.projectpractical.com/uber-interview-questions-and-answers/
Below are the 20 questions discussed:
1. Why Do You Want to Work for Us?
2. Could You Please Share with Us Your Experience in this field?
3. What Do You Understand by Excellent Customer Service?
4. Can You Deal with Several Requests Simultaneously? If Possible, Share with Us How You Normally Manage That?
5. Have You Ever Had to Be Innovative at Work? Can You Share an Experience, if Any?
6. What Would You Do if a Supervisorҳ Request Goes Against Uberҳ Work Policies?
7. What Do You Intend to Accomplish Working For Us?
8. Have You Ever Been Forced to Work Twice as Hard Just to Impress a Customer?
9. We Value Privacy and Confidentiality as a Company. Will You Sign a Non-Disclosure Agreement if You Get This Job?
10. Share with Us the Most Interesting Project You Were Part of in the Last One Year. What Did You Learn?
11. We Keep on Introducing New Technologies and Trends. How Will You Keep Up With Them?
12. What Skills are Required for This Job?
13. Mention a Time that You Failed in This Role. What Did You Learn?
14. What Do You Know about Uber?
15. Why Should We Hire You at Uber?
16. Mention a Challenge You Faced in Your Last Role and How You Solved It
17. What Do You Understand by Our Mission Statement?
18. What are Our Values? Are You Willing to Uphold Them?
19. If You Had a Chance to Meet Our CEO, What are Some of the Improvements You Would Suggest He/She Makes?
20. How Will You Stay Motivated When Working For Us?
-----------------------------
By: ProjectPractical
Title: Top 20 Uber Interview Questions and Answers for 2022
Sourced From: www.youtube.com/watch?v=rUTvNH6gvuI
Read More
The Consultative Committee of Accountancy Bodies (CCAB) publishes its manifesto today outlining what more must be done to build and maintain the UKҳ resilience against economic crime.
The Manifesto calls for four clear areas for change including SARs (Suspicious Activity Reporting) reform and intelligence sharing, ongoing funding of the UKҳ Economic Crime Plan, more action to eliminate modern day slavery from supply chains and the need for public education on fraud risk and personal finance.
Angela Foyle, Chair of the CCAB Economic Crime Panel says: яur first economic crime manifesto was launched 5 years ago, and since then progress has been made in key areas, including proposed reforms to Companies House to introduce identity verification for company directors, and a raft of initiatives from the UKҳ Economic Crime Plan. However, we remain mindful of the challenges, especially as Covid-19 and Brexit present complex scenarios that can be exploited.
хconomic crime is damaging and widespread, and we believe that our manifesto
presents actions which the UK, Scottish and Welsh governments need to address. These are sensible reforms and actions to ensure the progress already achieved in the UKҳ Economic Crime Plan with the aim of maintaining the UKҳ resilience against economic criminal activity.Ҽ/p>
Also commenting on the manifesto, Paul Henry, chair of CCAB and director of property consultancy Osborne King adds: єhe leaking of the Pandora Papers is a timely reminder of the need to strengthen our AML defences. SARs reporting is clearly one important tool in the fight against money laundering but further reform is needed to make intelligence sharing more effective including a two-way intelligence sharing mechanism to enable law enforcement to share new and emerging intelligence with professional body supervisors. As we say in the manifesto, intelligence sharing between the accountancy profession and law enforcement is essential.Ҽ/p>
CCABҳ Economic Crime Panel will send the manifesto to policymakers and government officials to highlight these areas of concern and to reinforce the vital role of the professional qualified accountancy profession in mitigating these economic crimes.
To find out more, download the CCAB Economic Crime Manifesto here.
The CCAB is comprised of five bodies ֠ICAEW, ACCA, ICAS, CIPFA and
Chartered Accountants Ireland. CCAB provides a forum for the bodies to work together collectively in the public interest on matters affecting the profession and the wider economy.
The post CCAB releases Economic Crime Manifesto calling for more measures to ѭaintain the UKҳ resilienceҠappeared first on Accounting Insight News.
------------------------------------------------------
By: Becky Webb
Title: CCAB releases Economic Crime Manifesto calling for more measures to ѭaintain the UKҳ resilienceҼbr>Sourced From: www.accountex.co.uk/insight/2021/11/02/ccab-releases-economic-crime-manifesto-calling-for-more-measures-to-maintain-the-uks-resilience/
Published Date: Tue, 02 Nov 2021 12:14:03 +0000
Read More
Did you miss our previous article...
https://chieffinancialofficer.blog/controller/here-are-eight-tips-to-help-you-manage-your-household-budget-smoothly