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Gary Vaynerchuk and I sat down about 10 years ago to talk about authenticity and being yourself. Watch this rare GV footage.Here's the #1 tool I use..

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Welcome back to a new episode of Punk Rock HR! Iҭ excited to welcome todayҳ guest: best-selling author and workplace and equity consultant Minda Harts. Minda is the author of the books Ӕhe Memo,ԠӒight WithinԠand a new book coming in April 2022ż/p>
Just when you thought things were sort of, kind of getting back to normal.ȡ, right.nti-vaxxers and mask-resistant individuals have been trying to
The Facebook ad creative refers to the advertisement as users see it in various digital spaces such as live streams, social media, websites, or apps. The ad creative can be in the form of a video, image, gif, or any other format. With this in mind, there are many different types of Facebook creatives, so throughout your campaign, you must test different such and determine which one works best! Hint: Videos work really well. The different Facebook ad creatives With Facebook creative, you have the option between video and display. The main display includes: 300ײ50 336ײ80 728׹0 300׶00 320ױ00 The display you choose will depend on the type of experience you want to provide through the ad. Creative Fatigue When customers see an ad many times, its effectiveness will drop. This is when creative fatigue may occur. The strange thing with the Facebook ad creative is that the better and more effective they are, the more one needs to work. This is because more successful ads burn out faster as ad spending increases. What this also means is that to achieve the same level of results, marketers need to work even harder. (Yes, the law of diminishing returns applies here tooũ There is also the problem of breaking through the barriers of your creative comfort zone. Many teams often get caught up with sticking to the same strategies because after all these have proven to work in the past. This can cause the creative to get a bit boring. How to get over the creative comfort zone To get out of the creative comfort zone, you can try regular ad campaign analysis. Then, conduct a competitive analysis to find out how the ads are performing. Facebook Ad Library is a great tool to help you with this. Not only is this a great way to become more data-driven, but it will also help you come up with new ideas. You can also hold competitions between different in-house teams or between an in-house and outhouse team. The different teams can then compare performances. The only downside is that it has to take a longer duration (i.e more than a month for any data to be reliable.). Anything less and often, the data will fail. Finally, you can also try outsourcing. This lets you gain access to world-class marketers. Tips for creating the perfect ad creative So with the importance of your ad creative in mind, letҳ have a look at some actionable tips you can utilize in order to craft your perfect ad creative! Note, however, that just because it looks good in your eyes and you like it doesnҴ necessarily mean it will be effective. 1. Start with a quality image Now, keep in mind that even while you may have the best ad copy around, this is not the first thing that customers will see. The first thing they will see is the ad image. It takes a fraction of a second for our brains to process information from an image, but it takes far longer to read and interpret a text. This is why, creating a catchy image for your ad matters. Hereҳ a pro-tip: The kid part of our brains LOVES animated things and can grasp them very easily. Try those! 2. Placing the ad With Facebook, you have the option of placing the ad in front of the desktop news feed, the right-hand column, and the mobile news feed. Placing the creative or ad in the wrong place can impact the performance of your ad. It is a matter of finding out how your audience will respond and the best place to show the ad to them. And this is best done byŠYou guessed it ֠Testing! Data knows. 3. Limit the words When it comes to the words around the image, keep it limited. People would rather focus on the image instead of the copy (the text for the image). That said, when it comes to the headline, for instance, ensure it states the benefits of the product. Final Word One of the best ways to create brand awareness, gain a decent following, and generate leads is via Facebook ads. This is why it is essential to test your ad creative and invest in creating the best Facebook ads that appeal to your target audience. Think of your Facebook ad creative as the first part of your marketing funnel that will make it more or less likely for someone to land on your sales page. The Facebook ad is your first sales pitch ֠It shouldnҴ reveal all your cards at once, but just show that you have aces up your sleeves that are up for grabs. In part 3 of this article series, you will learn about something a bit more specific regarding your advertisement (and, in fact, something even more important) ֠Targeting the right audience! See you in part 3!
Spring has been a Mr Boombastic season of seasons for the autism community ֠so much so that it took me a whole extra week to summarise my thoughts..
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DevOps empowers developers to take full responsibility for the end-to-end process of developing code, deploying it to production, and monitoring it post-release. See how DevSecOps "shifts left" responsibility for security in the DevOps pipeline - from the operations team to the development team.
When you have an accident at work, you may be entitled to workersҠcompensation benefits depending on the state you are in. These benefits will cover your medical expenses, pay for your time off, and protect your job when you are out if the accident requires medical leave. It can even cover some compensation if [ŝ The post WorkersҠCompensation: 7 Tips for a Successful Case first appeared on Complete Controller.
In todayҳ digital world, the video format proves to be an excellent way to grab attention and relay information quickly. In fact, the human brain can process visual cues faster when compared to written text. And considering how people are bombarded with information every day, it pays to invest in a strategy that can quickly relay information before the viewer loses interest and decides to move on. Video does the trick! But how can you take your video marketing strategy to the next level and ensure that your business and brand get a decent following? Letҳ take a look at these four top video marketing tools to help you achieve just that. Tubebuddy for YouTube If you create and upload content on YouTube, thenTubebuddy is the perfect tool to increase views and subscriptions. It comes with some cool features, one of which is keyword research and suggestions. This feature allows you to pick the right keywords for your title. In turn, this makes your content more visible to users, which is always a great thing! In case you donҴ want to spend time creating your template, you can utilize any one of the many free templates that best represent your brand. These premade templates can help get your video and content in front of millions of viewers. Furthermore, you will also enjoy tips that can help rank your video faster and place your content in front of even more viewers. Vyond for animations Animations are fun and catchy and pretty much everyone enjoys them. So it would be a good idea to take your mobile marketing to the next level by creating animated videos that are easy to view on mobile usingVyond. Animations are great for providing tips and tricks, explaining a product as well as grabbing attention. As a result, they can be a tremendous compelling tool to drive potential customers towards making certain choices. And the good thing is that you can use Vyond regardless of your type of business or industry. Cincopa for storing images and video If youҶe been searching for a reliable and cheap hosting service for your digital content, you might considerCincopa. It offers an excellent way to hold all of your digital assets in a single location. But thereҳ more! You can even utilize their templates and showcase your business content, including products and services. This can help lead to more leads and subsequently more sales. One of the striking features of Cincopa is how easy it is to use. Not only can you host your digital content on Cincopa, but you can also manage and distribute it with a sleight of hand. Fastreel by Movavi for video editing Fastreel by Movavi makes it easy to create your video-based marketing campaign. With its vast array of video editing options, Fastreel helps to promote enhanced creativity. Whatҳ more, your content is more visible and stands out from the crowd. And letҳ not forget how quickly you can get things done. Fastreel By Movavi allows you to edit within the shortest time possible with minimal complexities. You can have your content edited and placed in front of your audience within minutes. Whatҳ more, you donҴ have to downloadFastreel on your computer. Instead, simply log in and get started! Final Thoughts Customers are more willing to engage with video content than most other forms of marketing. This is because they can find out everything they need to know about your brand in a short duration of time. Whatҳ more, through video, customers can visually see what to expect when using your products. They can then decide for themselves whether or not to buy. If your business isnҴ flourishing and you donҴ use video marketing, well, there might be a correlation and even causation there! So take these four tools and kick your video marketing to the next level!