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San Diego, Oct. 19, 2021 (GLOBE NEWSWIRE) -- Encinitas, CA based Simon White SEO would like to connect with the wider public and discuss how search engine optimization (SEO) plays a crucial contribution to the success of small and medium businesses (SMEs). In general, SMEs find it difficult to manage their online presence, which hampers their growth potential. SME's who want to boost recognition of their brand and generate income have integrated SEO into the mix of their marketing strategies. As time has passed, digital marketing has become more inclusive and in line with what small businesses are looking for. SEO provides all in one option for SMEs to improve their awareness of their brand and increase revenue by attracting relevant traffic to their site. Many companies have come to recognize that consumers are increasingly turning to the internet when it comes to buying products, as opposed to using traditional channels. It is important therefore to make sure that your business website has a strong internet presence, with SEO being among the most efficient methods of achieving this. According to Simon White SEO's website, SEO is the process to optimize various elements of a website to rank higher in search results such as Google, Yahoo or Bing. SEO can be classified into two major areas: on-page optimization (internal elements) as well as off-page optimization (external factors). On-page optimization typically refers to the structure of the website and content, while off-page optimizing involves external factors that comprise the social media and backlinks. With SEO, companies will be able to achieve higher rankings on search engines, gain more site visitors and create brand awareness. According to the firm, internet searches are the only way that people can find out about a business or product in this day and age. In order to gain organic traffic from users searching for services or products the website needs to be optimized for the online user experience. SMEs and big businesses alike need to make use of effective marketing techniques in order to increase the growth of their business. SEO is one of these methods that are able to quickly yield positive results with a affordable cost. While SEO isn't rocket science, they must be executed correctly to achieve the desired outcomes. For small businesses, you can choose to engage an outside company or an internal SEO team. This will help optimize your website for search engines.