Influencer marketing has been on the rise for several years now and it is not showing any signs of slowing down. People trust people they follow, and it is true in both ecommerce and B2B sectors, although it is a bit different in the latter because marketers and sales people have larger decision making units [ŝThe post How to Identify and Win the Right Influencers to Promote Your B2B Product appeared first on Content Marketing Consulting and Social Media Strategy