Marketing is a process of creating value and discovering the needs of a target market. The activities may include choosing a target audience, operating advertising campaigns, attending trade shows, and public events. Other marketing activities include designing products and services, defining terms and conditions of sale, and negotiating agreements with retailers. Typically, the process is performed by the seller. Here are some examples of the different forms of marketing. Let's look at some of the most common types. Small and medium businesses (SMBs) marketers create a marketing mix for their companies. This plan addresses the product, price, place of sale, and promotion. Before developing the marketing strategy, the SMB must identify their target market and business type. For example, a public relations firm targeting independent doctors would create a product to meet the niche needs of doctors. An SEO company targeting law firms would go to trade shows, gather testimonials from companies in the industry, and attend conferences. Marketing can be done by various methods. For example, you can use print, television, radio, email, and Internet marketing to promote your products. You can also use articles, newsletters, press releases, and web design to promote your business. Some companies also use referral marketing, which is a great way to get more customers. This type of marketing involves sharing content and soliciting testimonials from satisfied customers. Once a customer becomes a loyal customer, the business can reap the benefits of these efforts.